Privacy Policy

1. Who we are

Looped (“Looped”, “we”, “us”) is an independent studio. We create content for, and run, a network of social media channels (“our channels”). To run them we use private, in-house software (“our tools”) that publishes our content through each platform’s official API and reads how our accounts are performing.

This policy covers our channels, our tools and this website, thelooped.com. We are the controller of the personal data described here. You can reach us at info@thelooped.com.

2. Who this applies to

This policy is for three groups of people:

• visitors to this website;
• people who interact with our channels: anyone who watches, follows, comments on, messages, subscribes to or buys from one of our accounts;
• creators, rights holders and partners we work with, such as on clipping campaigns.

Our tools have no outside users. There is nothing to sign up for, and only our own team signs in to them.

3. What we collect

If you visit this website

This site uses no cookies, analytics, advertising or tracking of any kind. Our hosting provider records standard technical logs (IP address, browser type, the page requested and the time) to deliver the site and keep it secure. We don’t use these logs to identify anyone.

If you interact with our channels

• Public interactions. Your username, profile picture and anything you post publicly on our content (comments, replies, mentions, tags), as the platform shows them to any account owner.
• Audience insights. Platforms give us statistics about our audience: views, reach, watch time, and demographics such as country or age range. These are aggregated totals and don’t identify you.
• Messages. If you message one of our accounts, including on creator platforms such as Fanvue, we receive your username or display name, your messages and any media you send. Where the platform provides it, we also see your subscription status and purchase history with that account.

If you work with us

When we take part in a campaign, we receive the source content and brief from the creator or the campaign platform. We keep the business contact details and correspondence needed to run the campaign and report on it.

Our own accounts

To publish, our tools hold access tokens that our team grants through each platform’s own login (OAuth). These belong to accounts we own, are stored on machines we control, and are only ever sent back to the platform that issued them.

We don’t ask for, and don’t want, your passwords, precise location, contacts, or sensitive information such as health or religious beliefs. Please don’t send it.

4. How we use it

• to publish and schedule our content, and to learn what works so we can make it better;
• to read and reply to messages, and to deliver content people have bought;
• to moderate our channels: hiding spam, removing abuse and blocking accounts;
• to report results to campaign partners, using our own posts’ performance figures;
• to meet our legal obligations and the rules of the platforms we use.

We don’t sell personal data. We don’t use it for targeted advertising, we don’t build profiles of you for anyone else, and we don’t use your messages or content to train AI models.

If you’re in the EU, UK or a similar jurisdiction: we rely on our legitimate interest in running and improving our channels and keeping them safe; on contract, when we deliver something you bought or asked for; on legal obligation; and on consent, where we ask for it.

5. AI and automation

Some of our content is made with generative AI. That includes character-led accounts whose personas are AI-generated. Those accounts say so on their profiles.

On some accounts, replies to direct messages are drafted or sent by automated systems using AI language models, working within rules and limits our team sets and monitors. When that happens, the text of the conversation is sent to an AI model provider to produce the reply. None of this makes decisions with legal or similarly significant effects on you.

If you’d rather deal with a person, email info@thelooped.com and one of us will reply.

6. Who we share it with

• The platforms. Publishing and messaging happen on the platforms themselves, which process data under their own policies (see Platform disclosures).
• Service providers that work for us and only get what their job needs: website hosting (Vercel); temporary media storage during uploads (Cloudflare); AI model providers for transcription, captions and message drafting (such as OpenAI, xAI and Together AI); and voice synthesis and GPU computing for making content (ElevenLabs, RunPod), which only handle our own material.
• Campaign partners, who receive links to and performance figures for the clips we made for them.
• Authorities or others where the law requires it, or where it’s needed to protect someone’s rights or safety.
• A successor, if our channels are ever transferred, under the same protections as this policy.

7. Platform disclosures

Our tools connect only to accounts we own, and only to do the jobs listed below. By using these platforms’ APIs we agree to be bound by their terms.

YouTube API Services. Our tools use YouTube API Services. By using them, we agree to be bound by the YouTube Terms of Service. Google’s handling of data is described in the Google Privacy Policy (https://policies.google.com/privacy). The only data our tools access through YouTube is our own channel’s access token and the videos and details we upload. It is stored on our own machines and shared with no one. Access can be revoked at any time through Google’s security settings. Our tools don’t store cookies or any other data on your device.

8. How long we keep it

• Access tokens: until the account is disconnected or access is revoked.
• Messages and related records: while the conversation or subscription is active, or until you ask us to delete them. Purchase records may be kept longer where tax or accounting law requires.
• Aggregated insights: kept as statistics, which don’t identify anyone.
• Website logs: for the short period our host keeps them.

9. Deleting your data

To ask us to delete what we hold about you:

1. Email info@thelooped.com with the subject Delete my data.
2. Tell us the platform and the username you used to interact with us.
3. We may ask you to confirm by messaging us from that account, so we know the request is really yours.

We’ll delete the data and confirm within 30 days. Anything you posted on a platform (a comment or message, for example) is also held by that platform, and you can delete it there using the platform’s own tools.

10. Your rights

Depending on where you live, you may have the right to access, correct, delete or export your data, to restrict or object to how we use it, and to withdraw consent at any time. Email info@thelooped.com and we’ll respond within one month.

You can also complain to your local data protection authority. We’d appreciate the chance to sort it out with you first.

We don’t sell or “share” personal information as the California Consumer Privacy Act defines those terms.

11. Transfers and security

Some of our providers are based outside your country, including in the United States. Where the law requires it, we rely on safeguards such as the European Commission’s standard contractual clauses.

Access to our tools and data is limited to our team. Credentials live only on machines we control, never in public code. No system is perfectly secure, but we take reasonable care and will tell affected people if something goes wrong.

12. Children

Our channels aren’t directed at children under 13, and we don’t knowingly collect their data. Accounts on subscription platforms are restricted to adults under those platforms’ rules. If you believe a child has sent us personal data, email info@thelooped.com and we’ll delete it.

13. Changes to this policy

When our data handling changes, we update this page before the change takes effect and move the effective date at the top. The Terms of Service cover everything else about using our channels.