Effective 28 September 2026

Terms of Service

In short

  • These terms cover our channels, our content and this website.
  • Watch, share and link freely. Please don’t re-upload or sell our content.
  • Some of our accounts are AI-generated characters, and they’re fictional.
  • Paid content is sold through platforms like Fanvue, and their terms apply too.
  • Nothing we post is professional advice.
  • Something of yours in our content that shouldn’t be? Email info@thelooped.com.

1. About these terms

Looped (“Looped”, “we”, “us”) is an independent studio that runs a network of social media channels (“our channels”). These terms apply when you visit thelooped.com, or watch, follow, comment on, message, subscribe to or buy from any of our channels. By doing any of those, you agree to them.

Each platform’s own terms apply too. Where these terms and a platform’s terms disagree about using that platform, the platform’s terms win.

2. Our channels and tools

Our channels publish three kinds of content:

  • original short-form stories on sport, film, music, science and internet culture;
  • clips made for official clipping campaigns, with the rights holder’s permission;
  • character-led accounts, some of them AI-generated.

We publish through private, in-house tools. They aren’t offered, sold or licensed to anyone, and only our team uses them. They connect to platforms through official APIs, and by using those APIs we agree to be bound by, and follow:

3. Our content

Our content is ours, or used with permission, under licence, or as the law allows. You’re welcome to watch it, share it with the platform’s built-in tools, and link to it.

Please don’t re-upload, redistribute or sell it, or scrape it or use it to train AI models, without our written permission.

Campaign clips are an exception to “ours”: the source footage belongs to its original creator, and we use it under the terms of their campaign.

4. Characters and AI-generated content

Some of our accounts feature fictional characters created with generative AI, and their profiles say so. Their images, voices, stories and personalities are invented, and any resemblance to a real person is coincidental.

Messages from those accounts may be written by automated systems. Conversations with a character are entertainment, not a relationship with a real person, and they’re not advice of any kind.

6. How we ask you to behave

When you interact with our channels, please don’t:

  • harass, threaten or abuse anyone, or post hateful content;
  • post spam, scams, or anything illegal;
  • impersonate someone else;
  • try to get personal information from us or from other people.

We may hide or delete comments, block accounts, and report behaviour to the platform or to the authorities.

7. What you send us

Anything you post or send stays yours. If we feature a public comment in our content, for example by replying to it in a video, your username and comment may appear as the platform allows. The Privacy Policy explains how we handle what you send.

8. Accuracy, not advice

We research our stories carefully, but we can get things wrong. Our content is for entertainment and general information only. It is not financial, betting, legal, medical or any other professional advice. If you spot a mistake, tell us at info@thelooped.com and we’ll correct it.

10. Disclaimers and liability

Our channels and this site are provided as they are. We may change, pause or close any channel at any time, and links to other sites are there for convenience; we’re not responsible for them.

As far as the law allows, we aren’t liable for indirect or consequential losses arising from your use of our channels or content. Nothing in these terms limits liability that can’t legally be limited, or takes away your rights as a consumer.

11. Changes and contact

We may update these terms. When we do, we change the effective date at the top of this page, and continuing to use our channels means you accept the new version. Questions? Email info@thelooped.com.